Major U.K. public transport provider Go-Ahead Group Plc. is partnering with a blockchain startup on a tokenized rewards system for rail customers.
Listed on the FTSE 250 — an index of the 101st to 350th largest companies listed on the London Stock Exchange — Go-Ahead provides over one billion rail and bus journeys in the U.K. every year. As well as being the largest bus service operator in London, the Group’s services reportedly account for around 30 percent of all U.K. train passenger journeys.
DOVU is now set to roll out its blockchain-based rewards platform — which uses a native ERC-20 token, DOV — on Go-Ahead’s widely-used Thameslink and Southern Rail services. The crypto-powered incentivization scheme…
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