ICOs Use Sponsored Reviews to Attract Investors
Although the 2018 cryptocurrency bull trend has humbled many self-proclaimed crypto “experts,” the business of sponsored cryptocurrency reviews has continued to boom, influencing many market participants in the process.
ICOs Sponsor Social Media Influencers
Hacken, a Ukrainian startup, partnered with social media influencers to promote its initial coin offering earlier this year. Dmytro Budorin, Hacken’s chief executive officer, said the company embarked on an extensive promotional campaign that leveraged social media to reach mainstream investors, after it successfully raised $3 million at the end of 2017.
Hacken paid $7,500 to Christopher Greene, an Alternative Media Television (AMT) host, to review the ICO for his followers. The company chose Greene from a list of 200 prominent social media personalities within the cryptocurrency niche. He went on to produce a 25-minute video proclaiming that Hacken was a…
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