Paul Scholes and Andriy Shevchenko Partner With Blockchain Startup
Blockchain startup headquartered in Hong Kong, Soccer Legends Limited has recently partnered with two football stars to help promote their platform to try and bridge the divide between players and fans.
The company is trying to solve the lack of spontaneity and unnecessary complications of modern soccer. This very problem has been complained about by Stan Bowles — according to The Guardian — which said that there are “brilliant players but no characters in the modern game.”
Among the reasons behind the current state of this sport, there is a combination of intertwined commercial and legal relationships, as well as sponsorships. According to Forbes, governing bodies, media broadcasting companies, and brand sponsorships currently “control the space.”
The same article further illustrates how these forces deteriorate the fan vibe. As stated by the author, brand sponsorships bring legal contracts which — in turn — come with terms and conditions.
The conditions can…
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